Colour plays a fantastical standing in website design. Beside from determining how sound a design looks, but it can also determine how the end user responds. Getting colour combinations right could lead to more sales and acclaim whilst choosing the wrong set could demonstrate the opposite effect.Reputable colour selection comes down to knowledge of colours mental properties. Certain colours bring up instincts of joy and happiness, whilst others can promote depression and anger.Colour may to used to attract users and grab attention. This can be utilised to highlight a message or to lead a user to another componental of the site.This is a summary of what emotional effect colours display on humans.
White is a minimalist colour. Associated with simplicity, cleanliness and purity, it could be used effectively to highlight images.Yellow is the colour of comfort, liveliness, spontaneity and happiness. It is a vibrant colour that can be used to highlight desired areas on a web page.The colour red could summon notions of desire, courage and strength. It is a strong colour and if used in undersized doses, it is fine for highlighting issues.
Black may be related to death, mourning, power and style. Legions heavy metal bands use black as their main colour due to its links with death and evil.Yellow summons up visions of summer, joy and optimism. It is a colour that may be overwhelming and if used in conjunction with black, it creates a warning feel.Like yellow, red is a colour that is associated with think the world of, sex and drive. It too could be over powering if over used, but it is renowned to attract attention.
Brown can be used to express trust and honesty in a design. It may also be associated with bygone age, warmth and comfort.Orange is related to enthusiasm, creativity and stimulation. It can be used in web design to denote friendliness.
Orange is associated with fire, enthusiasm, heat and danger. But it is also a very friendly and youthful colour that is used frequently in web sites aimed at youth arts and sciences.Tradition, stability, depth and nature are every one of associated with the colour brown. But it is very similar to green in the fact that it is also related to trees, mother earth and calm.
It is evident that colours do not just make a web site look pretty, but they also display an underlying effect of user experience and could thus dictate how successful a site could be. Getting the colours right could create a site that users could identify and will make them more willing to use, unmask and promote the site to friends. Getting the colours wrong could inadvertently put users off and present them switch off in droves.
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